There are many challenges of cradle to cradle design in materials science development within an industrial setting. This talk will shed light on some challenges from an industrial perceptive and will provide a few examples of how what may sound easy in theory, isn't always easy in the real world. I’ll highlight a few current challenges from the electronics and packaging markets which Avery Dennison services. 

Chuck Williams, PSU Polymer Science 87’ | Senior Technical Director Adhesive Center of Excellence